Today we are going to discuss about Retargeting also known as remarketing, it’s a important part of online advertising that can help you reach people who left your website without taking the action that you wanted to take.

It helps your ads to show in front of them so you can pursue them to become your customers for example, you can retarget site visitors who left your site without completing the checkout process

It’s just one of the examples, you can target people based on any actions they have or have not taken on your website for most websites only 2% of the web traffic converts look around, many companies are struggling even to get half percent of conversion

So on average about 2% traffic converts and when I say convert. It does not mean sales, it could be anything like sign up for newsletter, download PDF, etc. So that means there are 98% traffic have shown interest by visiting our site, somehow they decided not to convert, whatever, we can still pursue them to convert that is a huge opportunity retargeting is a tool that designed to help us to exactly reach those 98% of the traffic who didn’t convert.

At present retargeting heavily used by many companies and has become one of the best ways to drive conversions several studies have shown that retargeting is very effective way to reach customers

However, keep in mind that if retargeting not done correctly, it can increase cost of working higher

In the upcoming video, I will discuss about the process of doing retargeting and share best practices and cases studies to deploy retargeting on your website

Website visitor retargeting took a huge hit with iOS 14.5. But there’s a better option that’s working well today that you can take advantage of.

This is one of the cheapest ways to retarget warm audiences on Meta at the moment, and a great way to get started with Facebook and Instagram ads without needing a huge advertising budget.

If you’re not already leveraging Instagram Reels in your retargeting ad strategy you’ll want to watch this video and give it a try.

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Visit https://www.pureseo.co.nz/ for more SEO tips.

Have you ever visited a website and after you’ve left you’ve felt like you’re getting harassed by images popping up all over the place? You have Google AdWords remarketing to thank for that. Sukh explains more in today’s Top Tip Tuesday video from Pure SEO.

Learn how to implement Google Ads Remarketing Tags and Conversion Event tracking with your Shopify store using Elevar’s data layer and tags for Google Tag Manager. Plus you can configure via Google Tag Manager Server-Side Tracking.

Learn more:

https://www.getelevar.com