$115M In Ad Spend Lost To Clickbait Sites, Report Finds
$115M In Ad Spend Lost To Clickbait Sites, Report Finds
A new report has found that almost one-tenth of advertisers’ budgets went to programmatic display and video ads on clickbait sites further reducing ad spend ROI amid mounting privacy and budget pressures.
Mending the Elden Ring Discourse: A Western Gamedev’s Response
Hi, I’m a Western game dev, and apparently that means I hate Elden Ring for some reason! Let’s dissect this nonsense narrative built upon gross exaggerations, sweeping generalizations, outright lies and just plain ol’ bad faith.
00:00 Introduction
04:23 Breaking Down the Narrative
05:34 Different Games Are Different
10:34 Did Forbidden West Fail?
15:40 Yes, Elden Ring Kicks Ass
30:19 False Dichotomy: Japan vs. The West
36:07 Elden Ring’s UI/UX Does Suck, Tho
47:24 Closing Thoughts
►SPECIAL THANKS
• @oddnon3006 https://twitch.tv/oddnon
►PATREON
• https://www.patreon.com/infernalramblings
►ADDITIONAL MUSIC CREDITS
• “Into the Deep” by bLiNd https://www.youtube.com/watch?v=5J9Od0p6ER0
○ Check out https://gamechops.com/Chozo-Legacy/ for the full album!
• OCRemix (ocremix.org):
○ “Dream of Green” by Wiesty & The OC Jazz Collective https://ocremix.org/remix/OCR03483
○ “Gobble, Snarf, Snap” by XPRTNovice https://ocremix.org/remix/OCR02691
►SOURCES
1. Elden Ring sales figures/news
1a. May: https://www.videogameschronicle.com/news/elden-ring-has-now-shipped-13-4-million-units/
1b. August: https://www.eurogamer.net/elden-ring-sales-surpass-166m-worldwide
2. Horizon Forbidden West sales figures/news
2a. Launch: https://www.gamesindustry.biz/horizon-forbidden-west-is-the-second-biggest-ps5-launch-so-far-uk-boxed-charts
2b. Elden’s launch: https://www.thegamer.com/horizon-forbidden-west-elden-ring-sales-charts/
2c. PS5 bundle: https://www.gamesindustry.biz/new-ps5-bundle-sends-horizon-forbidden-west-back-to-no-1-uk-boxed-charts
3. Forbidden West Production Cost? https://www.imdb.com/title/tt12496904/
4. Spider-Man Miles Morales sales https://www.gamespot.com/articles/marvels-spider-man-playstation-sales-reach-33-million-as-of-may/1100-6504108/
5. Bridget is a trans woman https://www.gamebyte.com/guilty-gear-re-confirms-bridget-is-a-trans-woman/
6. Mick Gordon’s statement on DOOM Eternal https://medium.com/@mickgordon/my-full-statement-regarding-doom-eternal-5f98266b27ce
7. Babylon’s Fall’s Fall https://www.polygon.com/23367080/bablyon-fall-square-enix-offline-gamestop-free
#eldenring #videoessay #gamedev
$115M In Ad Spend Lost To Clickbait Sites, Report Finds A new report has found that almost one-tenth of advertisers’ budgets went to programmatic display and video ads on clickbait sites further reducing ad spend ROI amid mounting privacy and budget pressures. Mending the Elden Ring Discourse: A Western Gamedev’s Response Hi, I’m a Western…