Wendy Fox, the Office and Warehouse Manager at PacMoore’s facility in Mooresville, IN shares about the importance of meeting customer expectations.

To learn more about PacMoore Products, visit: https://www.pacmoore.com

To apply for a career at PacMoore Products visit: https://www.pacmoore.com/careers

PacMoore is a contract manufacturer in the food industry, specializing in services like blending, spray drying, extrusion, consumer packaging, re-packaging and sifting.

00:00 – Intro
12:46 – Consider: The season your restaurant is in
– Survival
– Profitable
14:54 – Steady growth sales
15:18 – Consider: Your type of restaurant, current customer demographic and their expectations
16:04 – Consider: Your competitors
17:31 – Flat-Rate Coupons
18:30 – Percentage-Based Discounts
19:23 – A complimentary Gift
20:23 – BOGO (Buy One Get One)
20:43 – Combo deals
21:57 – Time-based discounts
22:22 – Loyalty Cards
24:10 – How to market and promote coupons
29:27 – What has worked for us
32:11 – Logistics you need to consider
33:18 – Track and reflect
34:34 – Limit Dine-in option

The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources

To Coupon or not to coupon?

How to Run a Successful Coupon Marketing Campaign?

First we need to consider the pros and cons or coupons. Also, the season your restaurant is in. Your current customers and their expectation as well as your competition!
The correct way of viewing coupons is NOT to grow sales for an evening but rather, it’s more about gaining new customers for life!

Type of Coupons:
– Flat-Rate Coupons
– Percentage-Based Discounts
– A complimentary Gift
– BOGO
– Combo deals
Time-based discounts
– Loyalty Cards

In this show I share with you the logistics you need to consider when it comes to offering coupons. What has worked for us and much more!

// WHO:
Hengam Stanfield is the co-owner of two restaurants in San Antonio alongside his husband Matt. Their background is in engineering. They tripled their restaurant sales in less than 5 years with 0 prior restaurant experience.They believe every restaurateur deserves owning a restaurant that does not own them.

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// Got questions? Submit your questions for a future Q &A episode at
https://www.makingdoughshow.com/

#RestaurantMarketing #RestaurantPodcast

From zero to profitable online business in just 7 simple steps! Download your FREE Online Business Jumpstart guide: https://www.tentononline.com/jump

“Escape the grind, build a fulfilling online business, and launch a better tomorrow!”

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Show Notes:

– Online business guide (free download!): 7 Steps To Profits! https://www.tentononline.com/7-steps-to-profits/

– Domain registration: https://10tn.tips/domain

– Solid web hosting (with discount!): https://10tn.tips/hosting

– Business-grade email: https://10tn.tips/email

– Best email marketing service: https://10tn.tips/email-marketing

– Best website builder: https://10tn.tips/web-builder

– Top web and marketing tools and services: https://10tn.tips/tools

Support my work (thanks!):
– https://10tn.tips/boost

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Transcription:

how to meet customer needs and expectations

Before anyone can buy from you, they need three critical things from you. If no one’s buying from you, it’s very likely because you’ve missed one of these three things:

First, and absolutely most critically, you MUST offer your target audience products and services that ACTUALLY help them in some way. See, the sorts of people that you want to work with and serve in your online business — your ideal customers — have all sorts of problems, challenges, issues, and pains.

And if you’ve done your homework right…if you’ve conducted thorough, in-depth research into the needs and problems of your target audience…then you know exactly how you can help and serve them.

If no one’s buying, it’s very likely that it’s because you’re trying to offer your potential customers a solution to a problem that they don’t have!

The second thing potential customers need from you is pretty obvious: They have to KNOW that your helpful solutions to their difficult challenges exist! If they don’t know that your products or services exist, then of course they can’t buy them.

And this is really where marketing, audience growth, and attracting your target market all comes in. Online, we have many incredible options for doing exactly this…options and methods that can do the work of an entire army of salespeople and marketing departments couldn’t do on their own!

The third thing your potential customers need before they can buy from you is…and this is a biggie…TRUST. They have to trust that the promises and results that your products and services are making will actually be fulfilled.

See, it’s important to see things from your customer’s perspective. This is called “having empathy for your customer!” For them, buying entails risk. They’re parting with their money…something that’s just as important to them as it is to you. So establishing and maintaining TRUST is one of your most important jobs.

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TONS more at https://www.tentononline.com/blog

In this segment we’re focusing on “Anticipating Customer Needs to Exceed Expectations”. If you enjoy this video, please click the LIKE button and SUBSCRIBE! Stick around for more interesting, engaging content!

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