Over the past decade influencer marketing has gone from experimental to essential: beauty brands now partner with influencers to build awareness, engage with consumers, and even drive sales.

So how do you succeed in an increasingly saturated space? What are the secrets to achieving consistent, measurable success with your influencer marketing programme?

This webinar explores how one global brand has evolved its influencer marketing programme over time to drive growth.

You’ll learn:
– Wella’s journey in influencer marketing from early adoption to sophistication.

– The role of technology in consolidating, coordinating, and optimising complex multi-market programs.

– How the brand leveraged competitive benchmarking and Traackr’s Brand Vitality (VIT) Score to improve performance and measure ROI.

How influencers get brand deals? How should I connect with the brands? How to monetise my content with sponsored deals? Well, the answer is HypeScout. Follow the steps below to signup as an influencer;

1. Visit https://hypescout.co
2. Signup as an influencer
3. Connect your social media pages & accounts.
4. Start participating in brand campaigns.
5. Deliver the work and get paid.

#influencer #content #influencermarketing #influencerplatform

Episode 5 of Inside Influence with host Lee Odden, CEO of TopRank Marketing and guest, Jen Holtvluwer, CMO at Spirion. Lee and Jen discuss the multiple award winning B2B influencer marketing programs that their companies have created plus highlights of the 2020 State of B2B Influencer Marketing Report.

The conversation covered:

– What it takes to be at the top of your game when it comes to B2B marketing
– The secret to Jen’s award-winning influencer marketing success
– Lessons learned from successful influencer marketing campaigns
– Whether it is reasonable to expect both brand awareness and lead generation goals from influencer marketing
– Qualities to look for in an influencer
– Top challenges when it comes to working with influencers
– Opportunities for B2B companies to impact brand and sales by supporting executive influence
– What to say to other B2B marketing executives who do not believe there are influencers of their customers that they can work with
– How influencer marketing and B2B marketing will be different in 2021 and beyond
– Career advice for other aspiring CMOs

See the full details of the interview here: https://www.toprankblog.com/2020/11/inside-influence-jen-holtvluwer/

#B2BInfluencerMarketing #InsideInfluence

Influencer marketing isn’t limited to just Instagram and brands that sell charcoal masks, skinny teas and t-shirts.

Influencer marketing can be a B2B marketing strategy that helps organizations generate leads, establish authority and enhance their relationships with partners and clients.

One of the most important elements of influencer marketing is identifying opportunities that will give you the chance to benefit long term from the various influencer initiatives.

The following is a breakdown of some of the influencer marketing techniques that have been known to work well in B2B:

1) Webinar marketing
2) Guest blogging
3) Joint research piece
4) Co-published white paper
5) And much more…

In this video, I break down a wide range of B2B Influencer techniques along with a few others that are sure to help any B2B brand drive meaningful and measurable results. Let’s get to it!

0:00 Influencer marketing – not just a B2C game
0:21 Why influencer marketing works
1:05 B2B Influencer marketing is taking off
1:54 Leveraging influencers in webinars
3:16 B2B guest blogging
4:28 Reverse guest blogging
5:02 Interview influencers
6:15 Three ways to use influencer marketing
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